Senior Specialist, Digital Marketing

As the Digital Marketing Specialist for our Medical division, you will help expand our digital footprint through compelling, clear, and consistent communication. You’ll support the development of marketing materials and digital content that elevate our brand, engage healthcare professionals, and empower our sales force. This is an exciting opportunity to join a fast-paced, purpose-driven team where your work directly impacts how we tell our story and supports those who save lives from the roadside to the bedside and beyond. What you will do: • Collaborate across the division to follow through with disciplined marketing approach around email, social media, and other various digital channels. • Help to expand our digital footprint and brand awareness, ultimately driving additional traffic, engaging site visitors in new and creative ways and generating leads. • Establish digital metrics and goals/success criteria. • Oversee digital project charters by maintaining, updating and socializing key principles across Marcomm. Support the creation and design of marketing materials by writing, editing, and proofreading content for email campaigns, and digital assets. • Assist in managing the internal review and approval process for marketing materials, ensuring accuracy, consistency, and compliance. • Collaborate with internal teams to execute communication plans that support product launches, campaigns, and key business initiatives. • Learn and apply foundational marketing and branding principles to support consistent messaging across communication channels. • Help maintain marketing calendars and content libraries to keep teams organized and aligned on project timelines. • Track performance of marketing communication efforts using basic reporting tools and scorecards. • Gain exposure to customer personas and competitive insights to help shape relevant and compelling messaging. • Contribute creative ideas to content and campaign development while learning the best practices in design, layout, and brand storytelling. Qualifications (Required): • Bachelor’s degree required, preferably in a field such as Marketing, Communications, Graphic Design, or related • 2+ years of experience required. Qualifications (Preferred): • Bachelor’s degree preferably in a field such as Marketing, Communications, Graphic Design, or related • Exposure working with Mailchimp, Workfront, Marketo preferred • ​Experience preferred using the Adobe Creative Suite, specifically InDesign, to design and update content. • Internship experience preferred in marketing/digital marketing, communications, or graphic design Apply tot his job