Senior Manager, Demand Generation Enablement, B2B Center of Excellence

About the position Responsibilities • Enable Campaign Excellence: Lead the creation and rollout of scalable frameworks, templates, and best practices for integrated demand generation programs and paid media. • Drive Sales & Marketing Alignment: Support the development and refinement of SLAs, lead scoring models, routing processes, and shared performance metrics. • Ensure GTM frameworks and playbooks align on measurement best practices and are consistently applied on campaign activation, capture learnings to share across regions and functions, and COE • Advance ABM Practices: Help define and enable scalable ABM models, partnering with regions and LOB teams to align tools, tactics, and content strategy. • Partner on Martech Integration: Collaborate with marketing ops and technology teams to ensure tools (e.g., Eloqua, Demandbase) support scalable, insights-driven demand gen. • Operationalize, Document, and rollout Frameworks: Maintain campaign playbooks, dashboards, and planning resources, track adoption and evolve based on feedback. • Lead Cross-Functional Initiatives: Manage tiger teams or pilots that test and refine new campaign, AI, martech, or funnel practices before scaling across the org. • Coach & Enable Teams: Serve as a subject matter expert and consultative resource to regional marketers, campaign managers, and BDRs. • Model CoE Principles: Work transparently, scale what works, include the right voices, and enable execution and communication across the organization. Requirements • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD • 9–10 years of experience in B2B marketing with a focus on demand generation, marketing ops, or campaign enablement • Strong understanding of lead management, campaign performance measurement, and ABM frameworks • Curiosity and passion to adopt and integrate AI initiatives across GTM motions and continually revisit process efficiency • Familiarity with martech platforms like Eloqua, MS Dynamics CRM, or Demandbase • Proven ability to manage cross-functional initiatives in a matrixed environment • Strong communication, documentation, and project management skills • Experience creating scalable toolkits, dashboards, or frameworks to support marketers • Ability to mentor others and operate independently with minimal supervision Nice-to-haves • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD Benefits • Medical • Dental • Vision • 401 (k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness Program Apply tot his job