Senior Brand Manager, Minute Maid BDB
Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager, Minute Maid Bottler Delivered Brands (BDB) who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various... stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
What You'll Do for Us:
Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
Developing marketing plans which support strategic initiatives to deliver annual business plan.
Developing and communicating written briefs for use by agencies and directing their work activities.
Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
Assisting in developing portfolio strategies across brands/categories.
Providing on-going business analysis to identify and prioritize brand-building opportunities.
Developing annual brand business reviews, as well as growth platforms and brand roles.
Recommending brand budgets and investment allocation.
Building a clearly defined positioning for new offerings, new categories entrants/brands.
Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
Presentations of business results for marketing manager, regional manager and divisions.
Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
Qualifications & Requirements:
Bachelors degree in Marketing, Communications or Business (preferred) but open for other fields (i.e. Engineering Finance..)
5+ years of experience in brand management.
Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles)
Basic to mid level understanding of finance fundamentals of marketing (P&L management)
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply marketing concepts and methodologies.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities
What We Can Do For You:
Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
Join us in our journey to refresh the world and make a difference. Apply today!
SkillsMedia Planning; Leadership; Creative Process; Marketing; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Merchandising; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management
What You'll Do for Us:
Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
Developing marketing plans which support strategic initiatives to deliver annual business plan.
Developing and communicating written briefs for use by agencies and directing their work activities.
Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
Assisting in developing portfolio strategies across brands/categories.
Providing on-going business analysis to identify and prioritize brand-building opportunities.
Developing annual brand business reviews, as well as growth platforms and brand roles.
Recommending brand budgets and investment allocation.
Building a clearly defined positioning for new offerings, new categories entrants/brands.
Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
Presentations of business results for marketing manager, regional manager and divisions.
Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
Qualifications & Requirements:
Bachelors degree in Marketing, Communications or Business (preferred) but open for other fields (i.e. Engineering Finance..)
5+ years of experience in brand management.
Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles)
Basic to mid level understanding of finance fundamentals of marketing (P&L management)
Knowledge of procedures and media used to drive increased volume and brand equity.
Knowledge of and ability to apply marketing concepts and methodologies.
Ability to manage and inspire agency performance.
Making consumers and their needs the primary focus of the business.
Knowledge of the creative brief development process.
Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Ability to utilize syndicated, custom, and secondary research to identify opportunities
What We Can Do For You:
Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
Join us in our journey to refresh the world and make a difference. Apply today!
SkillsMedia Planning; Leadership; Creative Process; Marketing; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Merchandising; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management