Sales Development Representative

Fresho is a fast-growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet. They are seeking a hands-on Sales Development Representative to generate and qualify leads, build pipeline, and contribute to outreach strategies as they establish their presence in the US foodservice industry. Responsibilities Pipeline generation: prospect and book qualified meetings through cold calls, emails, and LinkedIn outreach, as well as managing inbound leads Lead qualification: ask effective discovery questions, investigate prospect needs, and ensure opportunities meet Sales Qualified Opportunity (SQO) criteria Outreach strategy: build and manage prospect lists, test messaging, and provide feedback to improve outbound playbooks CRM discipline: manage all leads, activities, and opportunities in Salesforce and Aircall, maintaining data integrity and timely follow-ups Market insights: share observations from prospect conversations to help refine targeting, positioning, and sales processes US GTM support: participate in product demos and occasionally lead them for strategic prospects. Support cross-functional initiatives during Fresho’s US launch phase Skills 1 - 4 years' experience in a B2B SaaS Sales Development role Proven success generating pipeline through outbound methods (cold calling, email, LinkedIn) Strong written and verbal communication skills, with a confident, professional phone presence Highly organised with excellent time management and follow-up discipline Experience using Salesforce Self-motivated and target-driven, comfortable working autonomously in a fast-changing environment Experience in an early-stage SaaS company or launching into a new market Familiarity with foodservice, hospitality, or wholesale food industries A degree in business, marketing, or a related field (or equivalent experience) Nice to have Aircall, and LinkedIn Sales Navigator Benefits Employee Share Option Plan so you can share in Fresho’s success 20 PTO days annually + an additional 10 days paid sick leave annually plus U.S. public holidays observed by Fresho Flexible health coverage with a $600/month tax-free employer contribution toward the plan of your choice 401(k) plan available for employee contributions Company-funded NY Disability & Paid Family Leave insurance LinkedIn Learning Subscription with weekly work time dedicated to growing new skills Mentoring program to help you grow and exceed your potential Flexible working with hybrid Teams Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines Weekly fresh fruit in the office Regular socials (with snacks and drinks of course!) Fresho merch so you can look sharp in our branded swag Referral bonuses - invite your friends and get paid for it! Employee Assistance Program to support your mental health and wellbeing CEO Book Club where role related e-books are on us Company Overview The leading software for the food industry, creating a seamless ordering experience between food suppliers and the hospitality trade. It was founded in 2016, and is headquartered in Melbourne, Victoria, AUS, with a workforce of 51-200 employees. Its website is