[Remote] VP of Revenue Marketing (Remote - United States)

Note: The job is a remote job and is open to candidates in USA. Sayari is a risk intelligence provider that equips the public and private sectors with immediate visibility into complex commercial relationships. They are seeking a visionary VP of Revenue Marketing to take full ownership of existing channels and build a new Performance Marketing function, leveraging AI for innovative growth strategies. Responsibilities • Website Authority: You are the ultimate owner of the corporate website. You will transform it from a static brochure into a dynamic, high-conversion engine, utilizing AI for real-time personalization and visitor intent modeling • Lifecycle & Email Architecture: Move beyond standard newsletters. You will architect sophisticated, behavior-triggered nurture streams that guide prospects through complex Commercial and Government buying cycles • Organic Growth (SEO/Content): Partner with Content Marketing to drive technical SEO and organic distribution strategies that establish us as the category leader and reduce reliance on paid acquisition over time • Build the Function: You will stand up our formal Performance Marketing function. This includes designing the org chart, hiring key full-time employees, and selecting/managing specialized external agencies • Paid Media Strategy: Orchestrate a diversified paid strategy (SEM, Paid Social, Display, Programmatic) tailored to two distinct audiences: high-volume Commercial buyers and high-compliance Government decision-makers • Budget & CAC: Own the paid media budget. You are responsible for optimizing Spend Efficiency, lowering Customer Acquisition Cost (CAC), and managing the “Blended CAC” across paid and organic efforts • Agentic Workflows: Implement AI agents to handle routine marketing operations, data enrichment, and personalization tasks, allowing your human team to focus on strategy and creativity • Predictive Modeling: Leverage AI tools to identify high-intent accounts (Propensity to Buy) and trigger marketing actions before the prospect actively searches for a solution • Generative Ad Velocity: Utilize GenAI to scale ad copy testing and creative variations at a speed traditional agencies cannot match • Field & Events: Lead the strategy for trade shows, field activations, and webinars, ensuring these offline/hybrid touchpoints are fully integrated into digital nurture paths • Cross-Functional Orchestration: Partner deeply with Product Marketing to translate features into benefits, and Brand/Content to ensure performance campaigns remain brand-compliant • Attribution: Move beyond “Last Touch.” Build a reliable attribution model that helps leadership understand the interplay between Earned authority and Paid acceleration Skills • 10+ years in B2B SaaS Marketing, with a proven track record of managing both organic strategies and substantial paid media budgets • Proven experience scaling the revenue marketing function—hiring the first performance marketers or selecting and onboarding the right agencies • You are a 'Power User' of modern AI tools. You don't just tolerate AI; you view it as a mandatory teammate. You can demonstrate how you've used technology to multiply output without multiplying headcount • Deep proficiency in CRM (Salesforce), Marketing Automation (HubSpot/Marketo), and AdTech platforms (Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase) • You have a technical understanding of website performance, conversion rate optimization, and the 'Owned' channel tech stack Company Overview • MissionOG provides capital to early and growth stage B2B technology companies. It was founded in 2012, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 2-10 employees. Its website is Apply tot his job