[Remote] Senior Analyst, Paid Social

Note: The job is a remote job and is open to candidates in USA. CMI Media Group is seeking a Senior Analyst of Paid Social to lead transformative strategies for brand engagement in the digital realm. This role involves crafting and executing paid social media strategies, engaging with clients, and overseeing campaign performance while mentoring junior staff. Responsibilities • Craft and execute cutting-edge paid social media strategies for client brands • Serve as a crucial resource for campaign insights, performance analysis, and rapid problem-solving • Utilize your strong paid social experience across diverse networks like Facebook, Twitter, and Instagram, leveraging in-platform optimization and testing opportunities • Demonstrate a deep understanding of client brands and diseases, harnessing social media to benefit Healthcare Professionals (HCPs) and Direct-to-Consumer (DTC) audiences • Collaborate across teams to integrate social efforts seamlessly into overarching media plans • Lead status meetings, serve as a team lead, and oversee campaign reviews while delegating tasks across junior staff • Manage the paid social calendar, orchestrating promotional strategies across all social channels • Educate clients and partner agencies on social media best practices, contributing to thought leadership efforts • Stay updated on FDA regulations and processes relevant to social media in the pharmaceutical space • Recommend adjusted messaging, placements, or strategies based on in-depth social analysis to enhance client engagement • Utilize social analytics tools, including native reporting resources like Facebook Ads Manager, to drive performance improvements • Ensure error-free ad launches, providing guidance and supervision to your team • Explore and innovate, discovering new ways for clients to engage their audience via social media • Contribute to the mentorship of junior team members, guiding them through challenges and fostering professional growth Skills • 4+ years of impactful experience in paid social, with a proven track record of success • Exceptional organizational skills, multitasking prowess, and a knack for workplace etiquette • Strong leadership capabilities with the ability to mentor and guide junior staff • A thirst for knowledge and a commitment to staying ahead in the ever-evolving social media landscape • Analytical mindset and a knack for drawing actionable insights from data sets • A background in agency or pharmaceutical sectors is a plus Benefits • Competitive benefits package Company Overview • CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. It was founded in 1989, and is headquartered in Cherry Hill, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is Apply tot his job