Marketing Manager, Data (Remote)
The Marketing Manager, Data will lead our data monetization strategy by treating data as a commercial asset, optimizing data flow across the JR ecosystem and driving cross-functional collaboration to establish value-driven data agreements. What you will do: • Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors. • Monitor market activity, penetration, and performance vs. competitors to guide business decisions. • Build and maintain KOL relationships, translating insights into marketing and product strategy. • Develop and execute strategic plans, annual marketing plans, and product launch strategies. • Align marketing strategies with enterprise digital transformation and data innovation goals. • Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions. • Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics. • Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement. • Partner with clinical operations to develop evidence generation strategies and real-world data studies. • Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools. • Lead sales enablement efforts through playbooks, training, and data literacy initiatives. • Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness. • Track performance metrics for adoption, utilization, revenue growth, and customer engagement. • Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation. • Build thought leadership and brand credibility in medtech data and AI innovation. • Aligns marketing strategies with enterprise data and digital transformation goals • Identifies opportunities to position data as a commercial product or service. • Identifies and prioritizes data sources that can be leveraged to demonstrate clinical and economic value. • Leads cross-functional collaboration on real-world data studies and platform performance benchmarking. • Acts as a key marketing stakeholder in enterprise-level data governance, integration, andprivacy compliance initiatives. • Champions a culture of innovation, experimentation, and learning across data-related initiatives. What you need (Required): • 8+ years of work experience required • Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation What you need (Preferred): • 5+ years medical device or marketing/sales experience preferred • Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred • Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech • Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred • Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech • Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders • Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners • $115,600 - $245,800 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.* This role will be posted for a minimum of 3 days. Apply tot his job Apply To this Job