Marketing Analyst - Robert Half

DescriptionWe are looking for a skilled Marketing Analyst to join our team in New York, New York. In this long-term contract role, you will play a pivotal part in shaping data-driven strategies to enhance marketing initiatives across the customer lifecycle. This position offers an exciting opportunity to collaborate with diverse teams and leverage advanced analytics tools to drive impactful results. Responsibilities:Analyze current reporting frameworks to understand the requirements of various teams within the Marketing and Global Servicing organization. Develop an in-depth understanding of Google Analytics configurations and campaign reporting tools used to assess channel and campaign effectiveness. Map out customer journeys across the organization's website, mobile platforms, and mobile app to identify key insights. Collaborate with departments such as Digital Marketing, Brand and Communications, Loyalty, Regional Marketing, and Business Analytics to refine reporting needs and requirements. Partner with the digital product development team to lead the analytics workstream for a website redesign project. Execute initiatives aligned with the Marketing Data Vision Road Map to address immediate and long-term business needs. Provide strategic marketing insights based on data analysis to support customer acquisition, retention, engagement, and advocacy efforts. Define analytics tagging requirements for new website features, user flows, and customer segments. Assess current reporting tools, processes, and data sources to identify opportunities for improvement and future investments. RequirementsProven experience in marketing analytics, with expertise in tools such as Google Analytics and Adobe Analytics. Strong knowledge of Google AdWords and CRM marketing strategies. Proficiency in Salesforce Marketing Cloud (SFMC) and other advanced marketing platforms. Ability to analyze customer journeys and provide actionable insights. Excellent collaboration skills to work effectively with diverse teams and stakeholders. Familiarity with defining business requirements for analytics tagging and reporting. Strong problem-solving abilities to evaluate tools and processes for optimization. Experience supporting strategic marketing initiatives with data-driven recommendations. Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U. S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use. Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity. Apply to this job