Marketing Analyst

IXL Learning is the largest K-12 edtech company in the US, seeking a Marketing Analyst to support global marketing initiatives. The role involves developing analytics frameworks, modeling customer lifetime value, and supporting marketing teams with data-driven insights. Responsibilities Develop analytics frameworks and statistical solutions to support marketing strategies; assess the impact of marketing and product changes using media mix modeling, A/B testing, etc Model customer lifetime value using Bayesian techniques or custom methodologies Write efficient and accurate SQL to query marketing and website data across multiple data warehouses, including BigQuery and Redshift Support product and marketing teams to design rigorous experiments that drive improvements in user engagement and conversion rates Launch technical integrations for marketing platforms using Google Tag Manager and GA4 Skills Bachelor degree in quantitative field or equivalent experience One or two years of experience with statistical modeling techniques Advanced SQL skills to write efficient queries and pull accurate data Intermediate knowledge of Python or R Knowledge of REST API, Javascript, and Google Cloud strongly preferred Benefits Benefits Company Overview At IXL Learning, we are passionate about improving learning for all. It was founded in 1996, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship IXL Learning has a track record of offering H1B sponsorships, with 31 in 2025, 60 in 2024, 28 in 2023, 17 in 2022, 12 in 2021, 20 in 2020. Please note that this does not guarantee sponsorship for this specific role.