Growth Marketing Lead

Hi! I'm Chris, Director of Marketing at TLDR. I'm looking for a Growth Marketing Lead to supercharge our paid acquisition engine and drive explosive growth across our subscriber and advertiser funnels. You'll be our paid media architect: continuously experimenting, optimizing, and scaling campaigns while pioneering new channels that others haven't discovered yet. This role requires a rare blend of analytical rigor, creative instincts, and technical fluency. You'll leverage AI tools to rapidly produce and test ad creative, dive deep into performance data to find optimization opportunities, and fearlessly explore unconventional channels to unlock new growth vectors. Who We AreTLDR is a media company redefining how professionals consume industry news. Our portfolio of 12+ newsletters spans tech, AI, cybersecurity, and more, delivering bite-sized, trusted content to a rapidly growing audience of 6+ million decision-makers. We're scaling fast through a combination of organic growth and paid acquisition. We need a Growth Marketing Lead who can take our paid efforts to the next level, someone who gets excited about turning $1 into $3 and isn't satisfied until they've tested every angle, creative, and channel. What You'll DoOwn Paid Performance End-to-End: Manage and optimize campaigns across Meta, LinkedIn, and other core channels to hit aggressive CAC targetsPioneer New Acquisition Channels: Source and test unconventional paid opportunities — niche newsletters, Reddit communities, podcast sponsorships, and platforms others haven't cracked yetBuild a Creative Testing Machine: Develop and manage our ad creative pipeline, using AI tools like Midjourney, Runway, and ChatGPT to rapidly produce and iterate on ad variantsObsess Over the Numbers: Live in the data, running rigorous A/B tests, analyzing cohort performance, and making rapid optimization decisions based on subscriber LTV and advertiser acquisition metricsScale What Works, Kill What Doesn't: Maintain a portfolio approach to channel testing with clear success criteria and aggressive budget reallocationCollaborate on Growth Strategy: Partner with Product, Data, and Sales teams to align paid efforts with broader growth initiatives and product launchesStay Ahead of the Curve: Constantly research emerging platforms, ad formats, and AI tools that could give us an edge What We're Looking For3+ years of hands-on experience managing significant paid media budgets ($100k+/month) with proven ROIDeep expertise in Meta Ads, with working knowledge of LinkedIn and emerging platformsStrong creative instincts and experience using AI tools for ad creationData-driven mindset, able to identify and improve key metricsTrack record of discovering and scaling non-obvious acquisition channelsSelf-starter mentality: you don't wait for direction, you find opportunities and run with themExcellent communication skills to share learnings and align stakeholdersBonus: Basic knowledge of Hubspot to track advertiser acquisition and WordPress to create landing pages.❤️ Why TLDROwn a critical growth lever at a profitable, fast-growing media companyBudget and autonomy to test bold ideas without bureaucratic approval chainsWork with cutting-edge AI tools and be at the forefront of marketing innovationRemote-first culture with flexible hours: we care about results, not face timeCompetitive base + performance bonus tied directly to your impact401(k), health, dental, vision, unlimited PTOJoin a team of A-players who move fast and aren't afraid to try new things Ready to push the boundaries of what's possible in growth marketing? I'd love to hear about your biggest wins, boldest experiments, and vision for scaling TLDR's paid acquisition. Let's chat! Apply To This Job