Director, AI Solutions Strategy – Planning

Job Description: • Define and lead the GTM strategy for Instacart’s AI-driven solutions, coordinating cross-functional efforts to maximize adoption and impact. • Partner with Product and R&D teams to translate technical capabilities into compelling retailer offerings and packaging strategies. • Develop tailored commercialization plans for key solution areas: consumer experiences, ecommerce analytics, and enhanced ecomm operations. • Conduct market and industry research to identify areas for innovation and ensure solutions remain competitive, scalable, and aligned with retailer needs. • Work closely with Marketing to articulate the value proposition for AI Solutions and develop compelling narratives for communication to retailers. • Establish frameworks for launching new products in partnership with finance and pricing leads, including product positioning, pricing strategies, and retailer onboarding. • Partner with Sales teams to drive alignment on AI-specific sales strategies, including developing enablement materials and training programs. • Collaborate with Finance and Revenue Operations to model profitability and ROI associated with AI solutions, defining success metrics for all solution launches. • Lead experimentation and pilot programs to validate the effectiveness of AI-powered products and iterate based on retailer feedback and performance metrics. • Represent AI Solutions in cross-functional governance and planning forums, facilitating consistent and transparent decision-making across product and GTM teams. Requirements: • 8+ years of experience in strategy, product commercialization, or GTM planning. • Experience in developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms. • Proven success in defining and executing strategies for emerging offerings and driving measurable market impact. • Deep understanding of AI technologies, with the ability to translate technical concepts into business value for diverse audiences. • Expertise in product positioning, pricing frameworks, and solution packaging. • Strong analytical capabilities, including experience with modeling, forecasting, and evaluating solution performance. • Exceptional cross-functional leadership skills with a track record of influencing stakeholders in Product, Sales, Marketing, Legal, and Finance. • Excellent written and verbal communication skills for simplifying complex concepts and presenting them to internal and external audiences. • Demonstrated ability to operate effectively in ambiguous and rapidly changing environments, with a focus on iterative learning and innovation. Benefits: • Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • Eligible for a new hire equity grant as well as annual refresh grants. • Paid time off. • Flexible work arrangements. Apply tot his job