Consumer Insights Manager - National Geographic Media and Content Strategy

Join the National Geographic Team as a Consumer Insights Manager and Shape the Future of Media and Content National Geographic is seeking a highly skilled and experienced Consumer Insights Manager to join our team in a full-time remote position. As a key member of our Consumer Insights team, you will play a critical role in driving audience engagement and conversion across our content platforms. If you have a passion for consumer insights, market research, and data analysis, and are looking for a challenging and rewarding role, we encourage you to apply. About National Geographic National Geographic is a world-renowned organization dedicated to exploration, education, and conservation. With a rich history spanning over 130 years, we have established ourselves as a leader in media and content creation. Our mission is to explore, understand, and protect our planet, and we are committed to inspiring and educating audiences around the world. Job Summary The Consumer Insights Manager will be responsible for managing primary research projects that support National Geographic Content and Media. This role will focus on tactical research questions that drive audience engagement and conversion across our content platforms, including television, streaming, social media, digital content, and magazines. The successful candidate will have a strong professional presence, experience in leading by influence, and the ability to build strong relationships with cross-functional stakeholders. Key Responsibilities Designing and Executing Primary Research: Develop and implement primary research projects using quantitative, qualitative, and UX research methodologies to inform audience engagement and conversion strategies. Curating Complex Data: Translate complex data sets into actionable insights and compelling deliverables, including presentations and reports. Customer Feedback Loops: Design, implement, and monitor customer feedback loops to ensure continuous learning and improvement. Supporting Multiple Lines of Business: Provide regular reporting on audience reach and media valuations to support multiple lines of business. Mining Syndicated Resources: Leverage syndicated resources to inform product, market, and business insights. Thought Leadership: Push a regular cadence of thought leadership and insights across stakeholder groups. Essential Qualifications Experience: Minimum 5 years of experience in a Consumer Insights, Market Research, UX Research, Strategy, or similar role. Data Analysis: Ability to design and produce compelling narratives and visualizations from data. Project Management: Experience project managing high-profile projects and presenting findings to executive-level stakeholders. Technical Skills: Experience with DIY survey tools, data platforms, and online qualitative software. Vendor Management: Experience managing outside vendors. Communication: Strong verbal and written communication skills. Critical Thinking: Critical thinking and analytical skills are a must – both in assessing the needs of the business as well as the ability to analyze data and produce actionable insights. Preferred Qualifications Education: Master’s degree or higher in Social Science, Business (MBA, Admin), or Statistics. What We Offer We offer a competitive salary ranging from $83,600 to $114,900 per year, depending on experience and qualifications. In addition, you will be eligible for a bonus and/or long-term incentive units, as well as a comprehensive benefits package, including medical, financial, and other benefits. Work Environment and Culture We are a remote-friendly organization, and this role can be performed from anywhere. However, you must be able to commute to our Washington, D. C. office at least 4 days a week. We value a collaborative and dynamic work environment, and we are committed to fostering a culture of inclusion, diversity, and respect. Career Growth Opportunities and Learning Benefits We are committed to the growth and development of our employees. You will have access to training and development opportunities, including workshops, conferences, and online courses. You will also have the opportunity to work on high-profile projects and contribute to the success of our organization. Why Join Us? If you are passionate about consumer insights, market research, and data analysis, and are looking for a challenging and rewarding role, we encourage you to apply. As a member of our team, you will have the opportunity to make a meaningful impact on our organization and contribute to the success of our mission. How to Apply If you are a motivated and experienced professional looking for a new challenge, please submit your application today. We value a great attitude and a willingness to learn above all, so don't hesitate to apply if you don't meet every single requirement. Apply To This Job Apply for this job