Analyst 1-3, Marketing

Bendix Commercial Vehicle Systems LLC is seeking a Marketing Analyst to support and advance product marketing effectiveness across various channels. The role involves developing Tactical Marketing Plans, driving content creation, and collaborating cross-functionally to ensure impactful marketing initiatives. Responsibilities Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed Develop product messaging including features, benefits, and limitations tailored to target audiences Build and maintain M‑SME expertise for assigned product lines Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms Represent Bendix at trade shows, customer meetings, demos, and industry events Conduct market research and summarize insights for internal stakeholders Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.) Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image Participate in marketing projects, support cross‑functional collaboration, and contribute as a productive team member Support customer interactions in alignment with Sales and Marketing leadership Skills Understanding of fundamental marketing practices, tools, and B2B methodologies Basic knowledge of sales strategies and database/query tools 1–3 years in marketing, product marketing, sales, product management, or business development Foundational strategic thinking Strong communication, analytical, and problem-solving abilities Intermediate level with Microsoft Office, software packages (BW and SAP reporting) Foundational familiarity with Adobe Suite, Copilot, and digital research tools Capable of writing basic copy and supporting collateral design Ability to manage multiple priorities professionally and collaboratively Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies Intermediate database/query tool knowledge 3+ years in product marketing, sales, product management, or business development Experience marketing technical/industrial products required Excellent communication and copywriting skills Strong problem-solving and analytical abilities Intermediate project management skills (budgets, timelines, notes, reporting) Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools Advanced understanding of marketing tools, methodologies, B2B strategies, and research techniques Strong knowledge of sales strategies and customer decision processes 5+ years in product marketing, sales, product management, or business development Experience marketing technical/industrial products required Commercial vehicle or heavy industrial equipment experience required Proven experience building strong customer and stakeholder relationships Advanced written, verbal, and messaging skills Advanced analytics and project management skills Ability to manage multiple high-priority tasks independently Skilled at creative strategy, collateral development, and brand consistency Strong cross-functional collaboration and influence across all organizational levels Strong understanding of AI use in marketing (content, automation, analysis) and its limitations Ability to translate VOC into actionable marketing plans Bachelor's degree in Marketing, Business Administration, or related field is required Basic familiarity with commercial vehicle industry Industrial/technical product experience preferred Commercial vehicle or heavy industrial equipment experience preferred Master's/MBA preferred Digital Marketing certification a plus Digital marketing/SEO/automation skills a plus Experience marketing technical/industrial products required Benefits Employees (and their eligible dependents) will be eligible to enroll in group healthcare plans that offer medical, dental, vision, and basic life and disability insurance. Employees will also be able to enroll in our company’s 401k plan. Employees will also receive 120 hours of vacation leave and 40 hours of Personal Paid Absence every year. Employees will also enjoy 12 paid holidays, and 1 floating holiday throughout the calendar year, subject to relevant terms outlined in the employee handbook. 6 weeks of paid parental leave will also be available for use. Hired applicant will be able to purchase company stock, subject to the relevant plan documents and annual bonuses based on achievement of certain metrics of up to 4% of annual salary. Company Overview Bendix Commercial Vehicle Systems, a member of Knorr-Bremse, develops and supplies leading-edge active safety technologies, energy management solutions, and air brake charging and control systems and components under the Bendix® brand name for medium- and heavy-duty trucks, tractors, trailers, buses, and other commercial vehicles throughout North America. It was founded in 1930, and is headquartered in Elyria, Ohio, USA, with a workforce of 1001-5000 employees. Its website is